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MORE RELEVANT MEDIA. REAL ENGAGEMENT.

Personalised
Advertising.

With consumer permission, Trovr can use recycling behaviour to serve targeted media and ensure more relevant communications with the customer — with privacy, transparency and choice built in.

See how it works
Illustrative app reward connecting the consumer to a trovrQUBE return experience
SCREEN + APP + SAMPLING + SOCIALS WORKING TOGETHER.

A MORE RELEVANT EXPERIENCE

From recycling behaviour to relevant media.

  1. 01

    Recycle

    The consumer regularly returns DRS recycling up to 3 times a week.

  2. 02

    Recognise

    With opt-in consent, the platform tracks consumer buying and recycling habits.

  3. 03

    Personalise

    Personalized ad screen and in app content based on buying and recycling habits.

  4. 04

    Reward

    Discount voucher and offers, notification or competition entry.

  5. 05

    Convert

    The consumer is already in store, with an opportunity to purchase.

Illustrative Trovr App reward experience

SCREEN → APP → STORE

Continue the relationship
after the return.

The trovrQUBE and Trovr App connect digital media, permission-based personalisation and real-world engagement.

  • Personalizes content at the point of recycling
  • In-app advertising throughout the journey
  • Push notifications and vouchers
  • Sampling and activation opportunities
  • Rewards, promotions and measurable response data.

BUILT AROUND CONSUMER CONSENT

Permission comes first.

Personalisation uses opt-in first-party data. Consumers control whether their recycling activity can support personalised experiences.

Transparency

Clear information about how data supports the experience.

Purpose and choice

Relevant data, used for the purpose the consumer has agreed to.

Control

The ability to withdraw consent and change preferences.

CAMPAIGN KPI MEASUREMENT

Measure more than impressions.

Bring together campaign delivery and permission-based engagement signals.

CAMPAIGN OVERVIEWLive brand dashboard - real time data for each convenience store.
12,450Container interactions
3,280App engagements
18%Offer redemption
2,100In-store actions
4.6×Repeat interactions
DeliveryInteractionResponseInsight

Example metrics only. These are not actual campaign results. Measurement availability is agreed for each campaign.

LET’S CONNECT

From impression to interaction to insight.A more relevant way to connect.

Let’s talk about the opportunity