Active attention
Consumers interact with the return point, creating a distinct opportunity for media.
A NEW PART OF THE SHOPPING JOURNEY
What is the DRS?
Recycling is about to become part of the consumer journey.
The new UK Deposit Return Scheme legislation adds a 20p refundable deposit to all eligible plastic and aluminium drinks containers. Consumers get the deposit back when they return and recycle the empty container to an approved convenience store or supermarket return point. (RPO).
With 26 billion drinks containers sold each year in the UK, millions of UK consumers will be returning to retail to recycle and claim back their deposits.
For brands, this creates a repeatable consumer touchpoint — at the moment someone is entering a retail environment and deciding what to buy next.
See how it works
HOW DRS WORKS
A simple journey. A big impact.
- 01
Buy
Pay a small 20p deposit when you buy an eligible drink.
- 02
Consume
Enjoy your drink as normal.
- 03
Return
Bring the empty container to an approved retail return point for recycling.
- 04
Refund
The container is validated and you receive your deposit back as cash or store credit.
- 05
Shop again
You’re back in store, with an opportunity to make your next purchase.
Deposit refunds are separate from brand rewards. A further purchase is optional.
A NATIONAL OPPORTUNITY
UP TO
150,000*
Estimated public return points
across the UK.
* Industry estimate of the potential addressable market. Across UK retail and Horeca plus other sectors.
A new reason
to return to retail.
The Deposit Return Scheme will create a nationwide network of return points, from mandated supermarkets and convenience stores to leisure, education, events and other voluntary locations.
More footfall
A reason for return visits to local stores.
Higher basket opportunity
Industry research shows 87% of consumers spend their bottle deposit refund voucher as part of their next shop. DRS rules demand they can only spend their voucher in the store where they recycle.
Materials kept in use
A practical step towards a more circular future.
THE RETURN IS A NEW MEDIA MOMENT
A different route to the next purchase.
Traditional retail media focuses on the journey towards purchase. DRS creates another journey, with Trovr Media at the return and reward stage.
PurchaseConsumptionReturnRewardNext purchase
WHY BRANDS SHOULD CARE
A moment worth being part of.
Repeat behaviour
Container returns can become a regular part of the shopping routine.
Close to purchase
Many return points are located where consumers can immediately shop again.
Potential scale
An emerging return-point landscape across everyday retail and community locations.
First-party interaction
Consumers can choose to engage with Trovr, enabling measurable interaction with consent.
Physical + digital
Screen media, mobile rewards, sampling and experiences can form one connected campaign.
BEYOND THE RETURN
From a physical interaction to a lasting connection.
trovrQUBE
The physical return point and digital media channel.
Trovr Platform
Rewards, offers, competitions, sampling and brand activations.
Trovr App
Ongoing engagement and consumer relationships.
LET’S CONNECT